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Global E-Commerce
 Available
at Amazon.com
Are the Internet and e-commerce truly revolutionizing business
practice? This book explodes the transformation myth by demonstrating
that the Internet and e-commerce are in fact being adapted by
firms to reinforce their existing relationships with customers,
suppliers and business partners. Detailed case studies of eight
countries show that, rather than creating a borderless global
economy, e-commerce strongly reflects existing local patterns
of commerce, business and consumer preference and its impact
therefore varies greatly by country. Paradoxically, while e-commerce
is increasing the efficiency, effectiveness and competitiveness
of firms, it is also increasing the complexity of their environments
as they have to deal with more business partners and also face
greater competition from other firms. This incisive analysis
of the diffusion and impact of e-business provides academic
researchers, graduate and MBA students with a solid basis for
understanding its likely future evolution.
Kenneth L. Kraemer is Professor at the Paul Merage School of
Business and at the Donald Bren School of Information and Computer
Science, University of California, Irvine. He is also Director
of the Center for Research on Information Technology and Organizations
(CRITO) and Director of the Personal Computing Industry Center
(PCIC).
Jason Dedrick is Co-Director of the Personal Computing Industry
Center and Senior Research Fellow at CRITO, University of California,
Irvine.
Nigel P. Melville is Assistant Professor of Business Information
Technology at the Stephen M. Ross School of Business, University
of Michigan.
Kevin Zhu is Assistant Professor at the Paul Merage School
of Business, University of California, Irvine.
Reviews:
"A model for the potential of international collaboration,
Global E-commerce represents an empirical landmark for the cross-national
comparative study of electronic commerce. It will be a centrepiece
for courses, and inform debate over the role of the Internet in
social and economic development." Professor William H. Dutton,
Director of the Oxford Internet Institute, University of Oxford
"The world is not yet flat; it is bumped and dimpled. In this,
the first comprehensive study of the international adoption and
adaptation of the Internet, the authors find that rates and applications
vary among countries. All subsequent research on the globalization
of e-commerce must refer to this foundational work." Professor
Richard Mason, Cox School of Business, Southern Methodist University
"E-commerce plays an important role in global expansion strategies
seeking to tap into new growth opportunities. Global E-commerce
sorts out the 'noise' of e-commerce and creates a solid knowledge
base which companies can leverage in constructing their growth initiatives."
Nancy Burchfield, Technology Industry Consultant
"This is the definitive book on the diffusion and adoption
of e-commerce/e-business, using a process oriented model. It is
the most authoritative and scientific analysis of the current level
of e-commerce, with 2,100 in-depth interviews carefully selected
from representative samples in ten countries. Is it strongly recommended
to scholars, managers and policy makers, who will all benefit from
the lessons and insights provided in this groundbreaking book."
Professor Niels Bjørn-Andersen, Director of the Center for
Electronic Commerce, Copenhagen Business School
"...an informative and fascinating reference. In an ambitious
study of eBusiness practices and associated value generation, eBusiness
adoption and evolution are analyzed for ten developed and developing
countries. Kraemer, Dedrick, Melville, and Zhu have created an eBusiness
Atlas that provides a valuable resource for IT strategic planners,
economic development planners and policy makers." Phil Tierney,
Intel Innovation Centre
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