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by Joanna Ho
The impact of information technology (IT) on firm performance
has conflicting results. Prior studies indicate that IT investment
improves, reduces, or has no effect on firm performance. Given
this extremely mixed summary of results, there is much debate
on the relationship between firm performance and IT investment.
Similar to Sanjeev Dewan and Vidyananand Choudhary, Joanna
Ho and her research team investigate the conflicting results
and the relationship between firms’ performance and
their IT investments. More specifically, they investigate
how corporate governance shapes the IT investment-firm performance
relationship.
They examine the relationship between shareholders’
decisions and IT investments in publicly traded companies
in emerging markets in their study “Corporate Governance
and Returns of Information Technology Investment: Evidence
from an Emerging Market” (Joanna Ho, Anne Wu and Sean
Xu).
IT investments seldom act alone but work in conjunction with
other corporate resources to create value for shareholders.
The study is based on the premise that corporate governance
should play a significant role in the IT investment-firm performance.
In the study, they define corporate governance as “the
ways in which suppliers of finance to corporations assure
themselves of getting a return on their investment.”
Specifically, they address the role of corporate governance
in high-tech industries in Taiwan, an emerging market.
Starting in 2001, the Taiwanese government conducted annual
surveys of the top 2,000 companies to better understand their
IT investments, along with public information on all Taiwanese
public firms. This provided a unique opportunity for the researchers
to use archival data to assess the role of corporate governance
in IT.
The key findings of this study are related to the independence
of boards. Board independence positively moderates the relationship
between IT investment and firm performance. While shareholders
expect IT investment to improve firm performance through increasing
operational efficiencies or productivity, IT managers often
act in their self-interest at the expense of the firm’s
value. Managers may make excessive IT investments because
a large IT department brings power and high salaries, or enhance
their professional reputations. They may also invest in “new”
IT trends without considering the benefits or how to manage
the legacy assets. An independent board can monitor more effectively
and is more objective.
The moderation effect of board independence in the IT investment-firm
performance relationship is more positive for more competitive
industries than for less competitive industries. Under competition,
companies tend to make IT investments by following suit without
a thorough cost-benefit analysis. Therefore, in the IT-performance
context, the monitoring function of independent boards is
more crucial in more competitive industries.
Foreign ownership positively moderates the relationship between
IT investment and firm performance. The implication is that
foreign ownership might be able to offer expertise in deploying
IT resources and have spillover effects. In the IT investment
setting, foreign investors’ knowledge and experience
can help a domestic firm use IT more effectively. The moderation
effect of foreign ownership in the IT investment-firm performance
relationship is more positive for small firms than for large
firms. Large firms have more expertise in deploying IT resources
than small firms because they can afford to hire major consulting
firms to provide specialized services and offer expert advice.
Since foreign investors can contribute their IT expertise
and enhance board structure, foreign ownership may strengthen
a small firms’ ability to generate value from deploying
IT.
This study offers insights into why prior literature has
reported mixed findings on the IT-performance relationship.
It also reveals the implications for board composition. The
interaction between board independence and IT investment is
significantly associated with better firm performance. Finally,
the results demonstrate that board independence only exists
in more competitive industries. An important implication of
the study is that competitive firms should be more proactive
in using IT to increase business value. Yet they conclude
that IT alone does not hold the answer to performance improvement
and must be combined with better and more objective monitoring
to reap the benefits.
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