Site Search
Projects
Researchers
Papers & Publications
sort by author
Research Spotlights
Papers & Publications
[
view all
]
showing records 1 to 1 of 1
Year
Title
Author: Praveen Aggarwal
2009
Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research (
PDF
)
Praveen Aggarwal, Rajiv Vaidyanathan and Alladi Venkatesh
CRITO, University of California, 4100 Calit2 Bldg. 325, Suite 4300, Irvine CA 92697
Projects